It’s usual for you to see blogs on the home furnishing products & the final designs through a photographer’s eyes. However, there is a whole lot of ideation & brainstorming that goes behind the final outcome of home décor products. We usually capture behind the scene (BTS) moments for ourselves to remember, however, once we got a chance to shoot BTS for one of our professional projects.
The idea of shooting the ‘Process of Designing Interior’, was an interestingly unique assignment for everyone in our team. The location this time was not a big set or neatly aligned products. It was a typical workplace of creative brains with tools lying here and there. Each view was an inspirational piece, it had everything you will find in a designer’s pod. From scribbled motifs to final drawings & from several painted swatches to the final combination of textures, we could see the creativity at every corner of the room. Where the wet brushes covered in colors were showing the hours and hours of hard work, the beautiful motif paintings looked no less than any art inspiration.
The techniques that go into the making of swatches for home-textiles & furnishing products are the core artist’s work which is generally blinded by the beauty of the final product. It is unusual to witness a work-paradise of this sort and especially capturing it to show the similar intensity of efforts and creativity in the making of the home-furnishing products. Photographing a mood board is an abstract way of showcasing the home textile collection along with the research & inspirations behind it, which leaves the audience wonder how the collection would look like, as a whole. Design board photographs also elevate the brand image by giving a gist of the collection to the buyer who follows trends via mood/theme/color boards & forecasts.
The whole space talks and talks until each & every matter in that aura come to peace with that one great idea which will go ahead into the making of the product.
