Textile photography – helping customers feel a home furnishing textile before making it a part of their home!
Everyone yearns to have a place to call as one’s own home; a place to unwind, a place to call friends in, a place to just be oneself! Textiles Photography play an integral part in adding breath to a house and turn it into a home. Whether you own the house or not, does not matter; you can always have the right textile material to turn it into your ‘own’ home.
Understanding needs of a customer through the lens of home furnishing photography
With a desire to add a personal touch into a house, a customer starts looking for home textiles and walks into a store; retail or online. She wants to see more than the colour and the print. She wants to know how it would look under sunlight or any light. She does not see a bedspread as one piece of textile material but rather an essential part of her home; her personal space. Her choice defines her; her persona, who she is from inside.
She wants to be extra sure before she buys every piece; small or big. She gets little help from folded bedspreads that stack the rack or opened against the chest of the salesperson, the cushion covers that look smaller than they claim to be or the curtain cloth that is unstitched.
And if she is browsing online, she is hesitant to buy a fabric without feeling it. The count numbers, the technical details help her but just a little. She needs to visualise. She needs to feel the texture through her eyes.
When the hues and textures are visible enough for the buyer to feel them with her eyes, she feels assured. Home furnishing photography that takes place at the realistic locations, makes her see the drape of curtains on the curtain rods, the upholstery stitched onto the chairs and sofas.
Home photography helps a customer visualise
Through home photography by a professional who loves fabrics in and out, just as he loves his camera, one can help a customer. He can capture the minutest detail be it the melange effect on a sofa cloth or the sheen of satin on a cushion cover.
A flawless picture of a colour coordinated drape with the upholstery of the dining chairs or an array of irregular geometric designs playing with an earthy palette in the living room help her appreciate the value for her own money.
A beautiful well-lit picture that lets in the sunshine like a warm, cosy blanket in a modern home tingles the senses of the customer.
Professional home photography subtly captures the interest of the buyer and engages her imagination seeing herself walking barefoot on the grass like rug or soaking the sunshine through the translucent drapes.
She is less likely to regret her purchase because she knows how the print looks on actual home furnishing products. She has got the right size of rug in her living room and that satin cushion cover fits in just as it was promised. She is a happy, intelligent customer who cares for her textile purchases just as she cares for herself and her family.
This is what an experienced Textile Photographer does. He creates visual stories through his photography. He understands the myriad of colours, the right amount of lighting, the coordination of furniture and decoration. He knows how to create focus on the home furnishing material; its texture, hue, print, size and proportion. He makes customers walk not into stores, but into ‘homes’.
